BMW Genius: Your Auto Assistant

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When you choose a state-of-the-art vehicle like a new BMW, you receive more than a stylish, powerful automobile. You get the confidence that comes with your own personal genius; a BMW Genius, that is. BMW of Peoria has an expert in all things BMW on-site, and as a current or future BMW owner, you get direct access to them.

What if you need help after hours or find yourself far from Peoria? The BMW Genius app and the BMW Genius phone number can help.


Meet Your BMW Genius

Meet Tina Adams, the BMW Genius for BMW of Peoria. You can reach her at (309) 692-4840 or with the click of a button.

Alex Richie, BMW Genius

Receive Hands-On Support at BMW of Peoria

What’s it like to work with a BMW Genius in Peoria?

  • You’ll have someone to guide you through building your dream model using the BMW Genius virtual showroom.
  • A knowledgeable, passionate BMW expert will help out with everything from tech features to trivia for the ultimate BMW buying and ownership experience.
  • A familiar face when you visit us, whether you’re dropping by for BMW questions or just getting your oil changed.

Having a product expert like Tina on-site means we’re able to give the highest quality experience to BMW buyers and owners from Peoria to Galesburg.


BMW Genius Off-Hours: App and Phone Number

Our resident BMW Genius is here to help, but what happens when you need assistance with your new BMW X7 or 5 Series after hours? Or when you just want to know more about your vehicle but don’t have a specific question? Enter the BMW Genius app.

Available on tablets and smartphones, the BMW Genius app puts everything you could want to know about a BMW in the palm of your hand (don’t worry, it’s on both Apple and Android).

If you do have a specific question without an answer on the app, the BMW Genius Hotline is just a call away at 1.844.4GENIUS (443-6487). The BMW Genius Hotline is available:

  • Monday through Thursday 9:00 am – 9:00 pm (EST),
  • Friday 9:00 am – 6:00 pm (EST)
  • Saturday 10:00 am – 7:00 pm (EST)

BMW Genius Hands-On


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