Customer Testimonials
Justin was an amazing salesperson. We talked about several options and test drove several vehicles over multiple visits. The whole team at BMW of Peoria is very helpful and knowledgeable. I was only looking at EVs and in the end, opted not to buy due to unforeseen budget concerns coming up in the process. I will definitely keep them in mind if things change.
BMW of Peoria was amazing to work with! Cam and the entire staff were knowledgeable, incredibly polite, honest, and fair throughout the entire process. This was one of the best car-buying experiences we’ve ever had. I highly recommend them and look forward to working with them again on our next trade. Thank you to the entire BMW of Peoria team!
Excellent. Go to place to buy a car
Always do a great job and work with us on getting into a vehicle!
Col did a very good job helping me don’t they car that I wanted I’m extremely satisfied with her services
Harrison left me speechless. Every concern I had, he answered with confidence and clarity. He’s one of the most approachable and respectful people I’ve worked with. He was mindful of my time, and the entire process felt smooth and seamless. I strongly recommend working with Harrison.
Harrison is the man! Incredibly knowledgeable with an approachable demeanor. Go see him for all your vehicle needs!
I purchase my Ford Mustang from BMW of Peoria and was really satisfied with the service Provided. Daniel Wallace my contact was warm, helpful and ever present to provide me with information and to take care of my needs. Would highly Recommend!
Once again BMW of Peoria did an outstanding job and exceeded our expectations. Ken Reardon is an amazing client advisor and Clinton and Alex do an awesome job as well. They both went above and beyond to get a deal done. Lucas their BMW Genius also did an amazing job helping us understand the technology side of the car and getting our different driver profiles established. Our new M5 is everything we were looking for in a new vehicle. I would recommend BMW of Peoria to anyone in the market for a new vehicle.
Great experience purchasing from BMW of Peoria. Harrison was easy to deal with, accommodated our schedule, and helped us find exactly what we were looking for!
Zach was a standout to the entire experience at BMW of Peoria! The professionalism and hospitality were unexpected compared to other dealership experiences. Quality products sell themself, but the entire staff at this location are knowledgeable and accommodating.
Justin was honestly great to work with. Super professional but also easy to talk to and never made anything feel stressful or pushed on me. He really goes out of his way to help his customers and makes sure you’re taken care of even after getting the car. You can tell he actually cares and wants people to leave happy. Definitely appreciate everything he did for me and I’d 100% recommend asking for Justin if you’re looking for a car.
I enjoyed working with Harrison on my recent car purchase. He was patient, informative, and made sure all my questions about the BMW X5 were answered.
I have never left a good nor bad review online, but had to for my experience at BMW of Peoria. I do not have a SINGLE bad thing to say. If you want a breath of fresh air buying a car go here! How all dealerships should be!!! 5++++++++ stars
Easy to work with, lined up appraisal appointment, communication was clear and competitive. We checked multiple dealers and BMW of Peoria was the easiest and most competitive offer we received. Harrison was easy to work with, and did a great job. There were no complaints on my end.
Exceptional service, personable approach, super attentive with purchasing process as well as any transport needs. Harrison Virden he’s your man!
Zac, my salesman, was polite, courteous, and very knowledgeable about the X5. Well done!
I’m don’t typically complete surveys but had to share our experience at this dealership. We had a great experience with Ken! He was very attentive and informative about the SUV we were interested in buying. He helped us a great deal. Whitney at the front desk was friendly and personable. The entire staff was awesome. This dealership is HIGHLY recommended!
I had a wonderful experience with BMW of Peoria. Justin Snead was great at helping me place an order and build exactly the right car for me. And he kept me apprised throughout the entire process, up to delivering and explaining details of my dream car upon arrival. Additionally, Whitney Jensen was so thoughtful creating a special delivery experience for my wife and for me. I cannot recommend this dealership and these individuals highly enough!
I highly recommend Justin; he made me feel like he was working for my best interests rather than the dealership's. It was also a pleasure to meet the owner and the rest of the team—I felt welcomed like family. Thank you for a fantastic experience!
Perfect environment for new buyers, very presentable car lot and the inside of the building is extremely welcoming and professional. The person I was working with Aaron Jones was amazing at explaining everything and being very welcoming. Perfect dealership for brand new and experienced buyers 10/10 👍
I came in from out of town to trade in my car for a BMW M3. The whole process from initial conversations to driving off the lot with the new car was absolutely amazing. The entire team at BMW of Peoria was welcoming, kind, and very helpful. Justin Snead was my client advisor and he was the main reason why my experience was unmatched. If you’re looking for a smooth experience when buying a BMW, I’d highly recommend reaching out to Justin and the team.
I just trade in my 2022 S580 for 2024 760 and I love it. Great deals, great people, great service. Timeless and easy process what made my overall experience a great one! I salute those who serviced me during the process at Sam Leman BMW of Peoria!
Very polite and very professional. Listen to what you say and was easy to deal with. Sale person and manager made it a pleasant experience. Would highly recommend this dealership.
I recently picked up a X3, and the entire experience was seamless from start to finish. If you’re heading to this dealership, definitely ask for Harrison.
I’m someone who pays a lot of attention to the technical specs and the technology packages, and Harrison was incredibly knowledgeable and patient throughout the process. He made sure the vehicle had every specific feature I was looking for without any of the typical "salesy" pressure.
The transition into the X3 has been fantastic—the build quality and the tech integration are exactly what I wanted. This Dealer’s professionalism ... Read More 
Google - Apr 20, 2026
I recently worked with Ken Reardon on the purchase of my new vehicle. Ken made the entire process a breeze and was helpful even after my purchase. The entire staff was friendly and welcoming.
Nice staff and great communication!
Drove from a state away to purchase a used car. Worked with Aaron and Alex, all of the terms were spelled out in advance, car was ready and full of gas when I got there. Found a small cosmetic item when I walked through, they had it addressed in about 20 minutes. Everything went smooth, no surprise costs or fees, and they addressed my concerns quickly. Could not have had a better experience!
Had a great experience, no pressure, and easy in and out. Thank you Ryan from Sam Leman for making my process smooth and efficient!
Fantastic service as always! Timothy and Cody in service are always great! Would highly recommend BMW of Peoria.
Very friendly place.
I wanted to share my wonderful experience during my recent vehicle purchase at BMW of Peoria. Having had such a kind, considerate, and honest experience six years ago at your Bloomington dealership, I knew exactly where I wanted to go for my next car.
Aaron Jones was absolutely amazing to work with. I had a lot of questions, and Aaron was kind, patient, thoughtful, and incredibly honest. I never felt pressured or as though my questions were unwelcome. The entire team I encountered, including Aaron, Clinton, Whitney, and Skip, was so kind and helpful.
It is rare to find a ... Read More 
Google - Apr 6, 2026
If you want an exceptional car buying experience go through Harrison!! He was very kind and attentive from the very first interaction until the end! Thank you so much Harrison for making our experience quick and smooth, I appreciate you!
If you want an exceptional car buying experience go through Harrison!! He was very kind and attentive from the very first interaction until the end! Thank you so much Harrison, I appreciate you!
very good experience with justin snead, took me on a scenic tour for my test drive, paper work was fast with him, and he’s funny what else can you ask for? thanks for the help justin another dream car off the bucket list!!!
We went in Fri morning and left with a new car Fri afternoon, everyone was nice and did everything to accommodate us. I can’t stress enough how good of a salesperson Isaiah is we will be back when it’s time to trade.
Great experience at BMW of Peoria! We recently purchased a used BMW and couldn’t be happier with how smooth the process was. Isaiah was fantastic to work with—friendly, knowledgeable, and never pushy. He made everything easy from start to finish and was always quick to answer our questions. Highly recommend asking for Isaiah if you’re in the market!
Awesome service from Ken and the team at Peoria BMW! Found my dream vehicle and love it!
Isaiah was very helpful and patient
Wow! 2026 BMW X5 purchase experience was terrific!
My wife and I were motivated, but cautious, buyers and came to BMW of Peoria seeking product information and a value-added experience. Our sales person, Ken Reardon, provided everything and more that we were seeking. Detailed product information, multiple vehicle test drives, options analysis, warranty infomation, swapout of vehicle grill option, delivery assistance (due to my travel issues), loaner option (after trade-in processed but purchased vehicle needing upgrades first) -- all provided in a timely, efficient, and very professional manner. Additional product information and comparisons were also provided with assistance from Alex Naugle ... Read More 
Google - Mar 23, 2026
I honestly couldn’t have asked for a better experience buying a car. From the moment I walked in, everything just felt easy and comfortable—no pressure, no stress, just good people trying to help.
Big shoutout to Harrison—seriously, he made the whole process. He was super down to earth, easy to talk to, and really took his time making sure I understood everything and got exactly what I wanted. You can tell he actually cares, not just about making a sale but about taking care of his customers. He went above and beyond in ways you don’t ... Read More 
Google - Mar 20, 2026
Purchased our very first BMW and it was a great experience from start to finish with Justin and the rest of the team. Appreciated the time and attention Dan the BMW Genius spent helping us learn all about the x5.
Found car online, made a call to salesman. Drove to Peoria, was in and out of dealership in less than an hour. GREAT SERVICE!
Great car buying experience!!!! Aaron our sales associate was the best!!! My vehicle buying experience was hassle free and seamless!!!! I will definitely be looking forward to buying my next BMW X5 M from Aaron.
My wife and I joined the BMW family today through Sam Lehman BMW, we purchased a 2026 X6. It was the easiest, and funnest car purchase I have made in my 38 years of life. No BS take typically comes with buying a vehicle in general, they were straight up, honest and absolutely fantastic to buy from! Highly recommended!
Outstanding service and professional staff.
Alex Naugle is professional, personable and extremely responsive to all of our needs. A car purchase is typically a stressful event. Alex made it extremely enjoyable!
Excellent service. extreme professionalism always help the customer. Stop there or call and ask for Harrison.
Aaron is great to work with and simplifies the process of buying a vehicle.
Pleasant buying experience. Aaron made this a much easier process and all the staff was great to work with.
Everyone at this dealership goes out of their way to make you feel welcome from the moment you walk in the door-from Whitney that greats you as soon as you enter to everyone else that you see. A special 5 stars to our salesmen Zachary for all the hard work he did to make this deal happen and also to "A.J" for coming up with a price that made our 4 hour drive really worth it. Even after we got home my wife mentioned how impressed she was the way everyone went out of their way to make sure ... Read More 
Google - Feb 28, 2026
We recently bought our second BMW from BMW of Peoria. We have always had a great buying experience. Zachary went above and beyond to make this experience exceptional. Skip is always a pleasure to work with as well. They even gifted our daughter a BMW teddy bear. 🧸
Second used BMW I have bought from them, Ken Reardon(salesman) is a superb down to earth guy with superior BMW knowledge.
Peoria BMW and Harrison Virden are fabulous! I've never walked away from a car dealership feeling like I have a trusted partner and this team proved their commitment to me as their customer. Their support and advocacy has gone so above and beyond that I'm so happy that I bought my car with them.
Wonderful buying experience! Aaron was a great help getting us the car we wanted and needed.
An extremely straight forward and easy experience! Absolutely recommend them. Could not have been more user friendly! I wanted a specific car and found it here. Alex was super responsive, knowledgeable and professional.
My wife and I would like to comment on our recent car buying experience at BMW of Peoria. We had several questions regarding the best vehicle to meet our desires for both performance and comfort. Ken Reardon was our client advisor. He made sure we had the opportunity to drive several different vehicles with different performance and comfort characteristics, two of which he got from another dealership. When it came time to make a decision between options, the decision was left entirely up to us without pressure to choose one path or another. Of course, car dealers always want to ... Read More 
Facebook - Feb 17, 2026
Zachary my salesman was very professional and friendly. Good experience unlike some car dealers I’ve dealt with.
I had an absolute excellent experience purchasing a new car. Aaron and Clinton were a pleasure to work with, super friendly, and went above and beyond to help me with my purchase. I can’t thank them enough, and consider myself a new lifetime client! Thanks so much!!!
My experience was amazing from beginning to end. Aaron and Whiney answered all of my questions and never hesitated to reach out to make sure I received all the information that was sent to me.
Very happy with the process of buying my used Grand Wagoneer from BMW of Peoria and our sales person, Aaron. Smooth transaction and was in and out of dealer quickly.
I received an excellent service and help with know about my X5 Declan. Mr. Declan helped a great deal by taking time in a very professional way.
Reputable company with average pricing and quality vehicles.
Great dealership. No pressure, great to work with.
We are so thrilled & incredibly grateful for the team at BMW of Peoria. From the moment we arrived we were treated with utmost respect & kindness. Our experience here was bar none of the highest level. Aaron, was fantastic as he truly worked diligently & professionally! Thank you all, especially to BMWs manager Adam as this could not have been possible without such an impactful leader with the sincerest standards of care. Time efficient, organized, precise, clean, & hands down the best!
Ken Reardon was our salesperson and did a fantastic job in showing us a couple of vehicles. Eventually we decided on a used Volvo but our experience was first class. We will definitely be back when the need arises.
Excellent sales and service. We were treated with a very high degree of professionalism. Justin (sales rep) was responsive to our questions. Our post-purchase follow up was informative and very helpful as well.
I purchased my first BMW from out of state and Aaron made the process easy. He sent me videos of the car so I could get a better feel for the car. He was honest through out the entire process and when I showed up to buy it the car, it was as nice as he said it was. Certainly would recommend these guys in your in the market for a clean, well cared for vehicles. Aaron would certainly take good care of you.
My vehicle purchase was smooth and painless. This dealership is so inviting. My Client Advisor was Jim Schertz. He was fabulous to work with. There was no pressure whatsoever. Additionally, working with Aaron Jones Assistant Business Manger/Finance was no stress either. The whole sale experience was flawless. This an A++ dealer. This was the second vehicle we have purchased there. Thank you for your assistance in helping us purchase our 2021 Ford F-150 Tremor!
Justin and Whitney were INCREDIBLE! Best car buying experience in a long time. Purchased and delivered sight unseen quick, honest, and fair! We will be back and highly recommend! 🙏🙌 thanks so much for the great service and experience!
Justin was my sales guy, and I wouldn’t go to anyone else. He did a fantastic job, knew his stuff, explained everything clearly, and never made me feel pressured. It was one of the easiest car-buying experiences I’ve had. I told him what I was looking for, he brought in a few different cars, and the deal was done.
BMW of Peoria and Aaron made my purchase a very enjoyable experience. I highly recommend Aaron to all future BMW owners!
Buying at BMW of Peoria was a great experience! I worked with Aaron. He goes far beyond what was expected. Skip made the process streamlined and thoroughly answered all of my questions. Thank you!
They greeted us and introduced themselves each and every one. They made it simple and as painless as they could when purchasing. I highly recommend Aaron as your salesman. He was outstanding!! Thank you for a fantastic experience at BMW Sam Leman!!!!
We went in looking to test drive two different models to see what my wife liked better. Justin Sneed met us in the parking lot and was very kind and helpful. I like the hustle of the salesperson that walks out on the lot on a cold day so this was a great start. Just was patient with us and let us drive both models. Didn’t rush us or pressure us, just shared the features and benefits. It was a great experience. Thanks Justin!
I’ve been a customer of BMW of Peoria for over 20 years and I just bought my fourth X5. What more can I say except they have great service, friendly staff. And my salesman, Isaiah was great to work with.
Great customer service. We recommend our salesman, Jim Schertz, very highly!!!
great over the top service from start to finish luxury dealer with true commitment to perfection
BMW of Peoria made getting the car of my dreams easy with the help of our wonderful salesman Harrison Virden. All of the staff was extremely kind and made us feel welcome and taken care of the whole time. You can really tell the place is family owned. I would absolutely recommend BMW of Peoria if you’re looking to purchase a new car, ask for Harrison!
My daughter and I found a car online at 9pm called the store the next morning and I got Harrison. He said come on in i will get the car running for ya. Most of the snow was melted off the car when we got there and he was ready for us to take it for a test drive. Well my daughter loved it so I wont bore you with the rest of the day. Harrison was great to deal with. Would do business with him again.
Zach was a great sales rep to work with. He did all the work to get me in the right BMW for me. I love it and know they will take care of me after the sale too.
very friendly kind people the owner is a great guy! If you have kids like i do they will put you in a safe reliable car even if the driver isn't up to date on the new features. thanks again!
My husband and I recently purchased our second vehicle (in 3 years) from BMW of Peoria. Aaron Jones was our salesperson, and it was a pleasure to work with him. Our car-buying experience was a good one — hassle-free and stress-free. The staff was friendly as usual, and we were not there all day trying to make a deal. What my husband and I like about this particular dealership is that the people who represent it make it a welcoming and inviting atmosphere. From our salesperson, Aaron, to the Finance Manager and the General Manager, they are honest and uncompromising morally and ... Read More 
Google - Dec 5, 2025
Very professional dealership. Zachary Towery did a very good job of working with me on my purchase.
Drove in a blizzard to look at a car on 11/29/25 and was treated great by Zachary Towery a great young man. I have driven BMW's since 1985 he is hands down the most knowledgeable BMW person I have ever meet. Make sure to ask for him and tell him Doc Earl sent you. BTW bought the car that day to be picked up latter when the weather improves.
One of the best new vehicle purchase experiences in recent memory. Zach was extremely professional in explaining the features and operation of my 2026 BMW X5 M60I. I will undoubtedly purchase another BMW in the future from this dealership.
We visited Sam Leman BMW of Peoria intending to look at a used Toyota Camry and ended up driving home in a new BMW 330iX — all thanks to the exceptional service from our Client Advisor, Harrison Virden.
Harrison was incredibly knowledgeable about every model and trim, and he took the time to understand our needs before walking us through the pros and cons of each option. His approach was informative, patient, and never pushy. He stayed in touch via text throughout the process, keeping us updated in a way that was helpful and respectful of our time.
The entire team ... Read More 
DealerRater - Nov 17, 2025
Zach Towery was patient, knowledgeable and very thorough. Thanks to Zach and Clinton Leman, they couldn’t have made the purchase of our new car any easier.
This wasn’t our first luxury vehicle purchase but it was the best experience in the Peoria area. Friendly, knowledgable staff. We worked directly with Zachary and Clinton to reach a deal after a few different test drives to find the right car for us. Highly recommend them both for your future car needs.
BMW of Peoria was a great experience to deal with this dealership only had one problem and I think I figured it out with the digital key just a simple mistake which will get taken care of tomorrow they have bent over backwards with my request so problem resolved can’t say enough how there staff has taken care of us!
Alex gave us great guidance in choosing the right new BMW for our family's needs. The process was easy and smooth. We recommend Alex and BMW of Peoria to anyone who is considering making the transition to a great new vehicle!
Probably one of the best experience was with them helping me get the car of my dreams, for a great deal as well! i’d most definitely will come back for another car or i’d recommend going to them!